For example, imagine you’re a florist in a small town. Examples include PRNewswire and PRWeb. These products may be a new concept that needs some promotions to quickly get it acquainted with the market or a new version of a crowd favorite that must. Information about the size/scale of the company (number of offices, employees, paying customers, etc. Though, as a media organization will probably publish it, try to write it in a journalistic style by using third person (for example, he, she, they). 3) Optimize the first 250 words. Tip 4: Add a press release summary. Identify Your Angle. Simplifying this definition of press release gives four key phrases. Include quotes. These events could include: 1 Changes in executive-level leadership. 7. PR Business News Wire has an excellent wired network for widespread distribution of your press releases. You will not e-mail your editor contact list for most of your SEO press releases because the standard of what counts as news is much, much lower for SEO than for human editors. Introduce essential information, 5. 761. The user is taken to a new land called “Brandland” where they learn about the brand, explore resources, or get help from the help center. In PR, the press release boilerplate serves a few different. Craft Concise, Compelling Headlines. 10 Press Release Examples 1. Step #2: Develop Your Hook. Photos courtesy of the individual members. 1. Tip 1: Research journalists. A good SEO company (like ours, for example) should typically include the following in their SEO contract: Website structure analysis. Provide supporting information and context, 6. Step 3: Decide on the length of your cycle. PRWeb. This should name the company that’s putting out the press release and explain exactly what the announcement is about. Explain the change in brand identity and vision. The final step to optimize your press release for SEO is to. In late February, SEOs and webmasters started noticing big brands gaining more visibility in search results. Next, add the date and your location. Press Release Template. Set your body paragraphs to single space and use an easy-to-read standard business font like Arial or Times New Roman. Lead into the reader’s next steps, 7. The sites listed here are also known to cache your press release indefinitely. Marathon Brewing Releases Signature Beer, 26. Tell them who to contact (and how). Optimization of onsite content. Add "Company Specialties" (or keywords) to help your company get found for specific terms. First paragraph: Address the 5 Ws within the paragraph to capture the reader’s attention. It improves your business’s SEO. Craft a Relevant, Attention-grabbing Headline. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. Whether you're launching a new product, announcing a merger, or have other noteworthy information you'd like to share, the press release is a great way to spread that information. . Aleksandra is a freelance SEO consultant with more than 5 years of in-house experience in SEO and partner marketing. If you're writing a blog for a business, those stats make blog SEO a pretty big deal. . Press releases are written in a style that is different from a blog post, newspaper article, or feature in a. Making It Promotional. You can (and should) include high-quality media assets for press release distribution. The Buffalo News. Now that you see the impact of a good SEO press release, let's look at some essential tips to help you get started. You can see that TransUnion is based in Chicago and that the date of the release is August 17, 2020. 1. 1. Products. Keywords and phrases let you get the gist of. Press release examples. If the product is new for your business, the change is obvious. PRNewswire is one of the best and oldest press release distribution networks. Allow me to dig deeper, specifically on press releases. Some press releases may require written content or authorization from a company or individual. 2. Communicate the "5 W's" (and the H) clearly. Press Release SEO Final Thoughts. That’s a signal of where the press release ends. Editor. This lends credibility and makes your request more formal. Whether you’re announcing your company’s expansion or handling a PR crisis, press releases remain an effective way to steer the narrative around your brand. For example, you can commit to an annual subscription of $4,000 for unlimited press releases, or you can opt for a much more affordable rate of $250 per individual press release. As a general rule of thumb, SEO metrics are tracked monthly. You want to be searchable, and you want your business to appear on search engines like Google. Introduce essential information, 5. A template can streamline the process and make it easier to craft high-quality content in less time. Quotes can be alternated between each paragraph of text or congregated at the bottom of the press release for journalists to pull from. They can also be used to shape the narrative when a company or organization is facing scrutiny. One such example is network marketing content that calls for the organization’s written consent. 3. The humble press release is an announcement, official business statement, or news story. Work from most important to least important and keep the information brief. Cision PRWeb – Best for SEO Services. They are sometimes used as merchandising tools to promote a brand or. By incorporating relevant keywords and phrases. Conclude with your contact information for media inquiries. PRNewswire. Writing. Number of Employees: 5,100 (Cision, incl. Press Release Examples and Guideline. , press statement, media release, and news release. A press release is just a method for ensuring that the information you wish to communicate is accurate and available. A press release is a short, compact article distributed by a company or publication with information about an event or a product. Use one of these free press release templates. Every PR professional knows the power of the press release. Example 1: Product launches. Press releases are a good way to build citations. All necessary information is included in less than 200 words. From $99. 11 Basic Rules for Writing an Awesome. In this example, we name the company, where it’s located, and what the new website does. Put your business’s best foot forward and reduce your workload by handing the writing job off to us. Failing to Provide a Newsworthy Angle. eReleases – Best for Small Businesses. In many cases a 500 word release is “just right” because it ensures you get to. Case Studies and Examples of Successful Press Releases. 1. 5. Author Name: The name of the author, who. This can be done differently in each case, but there are generally accepted standards. Image Source: Google. Format the press release properly, proofread for errors, and distribute it to relevant media outlets. more prnewsreleaser. Introduce essential information, 5. 2. On a daily basis, press releases are used for a number of reasons (e. There are dozens of press release tools you can use to write a headline and format the press release. For others, distributing a press release is a consistent. Press release examples for new product. Provide supporting information and context, 6. Consumers aren’t waiting for the daily newspaper anymore to get their news. End with company “about” snippet. General News. Write a headline that grabs attention. On-Page SEO. In most cases, an. Ace this and you have a shot at getting good media coverage. The optimal length for a press release is 300–500 words. Follow the Standard Press Release Format. Foundations of a Compelling Rebranding Press Release. Here's how to write a press release, like the one above, step-by-step. It’s a good way to catch the reader’s attention, but only if it’s relevant. 2. That’s a signal of where the press release ends. Increased online visibility and brand exposure: When properly optimized for search engines, press releases can increase a brand’s online visibility. This will give the audience a good idea of why they were appointed to the position. 5. , they set up a contract to pay $800 every month for two blog posts. ” Having “authority” is highly valued by Google. The best press release examples below are a masterclass in how different industries can use multimedia to wow the beholder. Revolv3 is a fintech company. To that end, here are six of the best SEO examples to inspire your own online marketing! 1. Press releases are also considered a primary source, meaning they are original informants for information. ”. eReleases. SEO advantages. g. With the meat and potates out of the way, let’s look at some examples of press release to give you inspiration. You can structure these press releases as ‘clusters’ of topic areas. international online press release for SEO boost. Our guide will show you a few of the best free press release examples you can use to write a press releases and get attention for your small business. 4. Our preference is PRWeb for their high domain authority, (they’re all in the 90+ range) and their approachable pricing. Keywords. Press releases are texts that inform press representatives about the latest news from companies, institutions, or associations. The purpose of a press release is. Here’s an example: Example of a press release template geared towards the gaming community. Start your 3-day free trial today! 1. If SEO is important for your press release ( and it should be ), consider that Google cuts off a page title (aka your press release headline) after 70 characters. Boilerplate. more. 1. To make writing your press release’s boilerplate easier, follow the instructions here and check out some excellent examples for inspiration. We make it a point to write press releases that are engaging, informative and well-formatted. com. They used Valentine’s day to promote this through their press release. A well-executed press release is a valuable search engine optimization tool. Basics of writing press releases. This is where you put the remainder of the information you need to tell the audience, including quotes from company leaders. Tip 1: Evaluate the topic. For example, "press release" is searched over ten. How to Write SEO Press Releases. Optimization of website code and structure. Try to put your most valuable information at the front of the headline to maximize impact. Here are creative press release examples from Apple, Google, and Microsoft that you can’t ignore. Next, add the date and your location. Some companies need recurring content projects each month and prefer to have content writers on retainer, e. 5. com – $300+. This press release is a Company Update Press Release from Amazon. A citation is the listing of your business name, address, and phone number (NAP). Using too many links makes the press release seem spammy and gives search engines a reason to penalize or block it from SERPs. Title: Explain the acquisition announcement and identify the companies involved. But, they don’t even have a website. 2. Summarize your story in your subtitle, 4. Zendesk. PR Web is a tool owned by Cision, a PR and earned media software company. 4. Step #8: Include your company’s boilerplate. This company is our favorite because it produces content that is trusted by readers and the media. Integrate the five “Ws” and one “H” in the first 1-2 paragraphs. It contains updates on the company’s products, projects, services, organization structure, partnerships, and more. Here’s what Semrush’s boilerplate looks like: Once your press release is done, add the end notation “###. Editor. The definition of a press release is a statement that provides information about a significant event to members of the news media. Costs will vary based on experience—but generally speaking, expect to pay anywhere from $500 to $2,500 for 300-400 words, which is around how long a press release should be. Press releases and SEO have become intertwined—press releases use techniques to indirectly boost their businesses’ SEO. 3 Public and private events. Some direct benefits that a press release brings to your business if the 7 best practices are utilized includes: • You reach an increasing number of potential customers, influencers, journalists, and even bloggers when you make use of professional distribution services. Without a newsworthy angle, journalists are unlikely to cover your story, rendering the resources you invested in your press release wasted. Craft a Compelling Headline and Opening. It remains one of the key strategies in PR and is still. SEO-optimized permalink with anchor text. Additionally, press releases have the potential to attract high-quality backlinks, further boosting SEO efforts and driving referral traffic. Dateline: Begin with the city and state where the press release is issued, followed by the release date. 16 hours ago · Contact Data. Our guide will show you a few of the best free press release examples you can use to write a press releases and get attention for your small business. Learn the Exact Strategies We Use SEO Press Release: The Full Guide, Best Practices & Examples In the ever-changing digital landscape, having the right SEO strategy can make all the difference for your products or services. Press release distribution is a targeted effort to get relevant media outlets to see and share your press release. It has been our experience that online. The press release headline: “Virginia Middle School Student Earns Honor of Naming NASA’s Next Mars Rover”. A Few Points To Keep In Mind. 2 How to Create Press Release for SEO. Linking News is widely regarded as the best press release distribution site thanks to its vast network that includes more than 330,000 publications, 900,000 journalists, and over 90 million social media influencers. Do Press Releases for SEO Work? Press releases written to boost SEO can do wonders for a business or product. Craft a Captivating Headline and Subheadline. Whether you’re shooting for top-tier news publications or niche blogs, this press release template will help you get more placements. All press releases are 100% SEO and come with a 100% client satisfaction pledge. For others, distributing a press release is a consistent. 2. Headline – Make it short, attention-grabbing, and be newsworthy. 2. It’s bland information, but it’s useful for the people most interested in it. They're shorter than news stories, often taking just one or two pages or around 150-250 words. Revolv3 is a fintech company. Additionally, press releases can help build brand awareness and create a positive image for your company. A press release is an official statement from a company or individual used for various purposes, such as clarifying a problem or conflict, announcing new products or services, business expansions, special. Provide supporting information and context, 6. We've divided the collection into categories to help you find the examples most relevant to you; here are the Top 3. Here’s an example of a website launch press release that we wrote for one of our clients, with notes breaking down each section below. 11. Follow the steps below to write and distribute a media announcement celebrating your new team member: 1. Earned media: Any type of brand exposure gained from methods other than paid advertising. A simple method for writing an effective press release is to make a list of following clarifications: Who, what, when, where, why, and how. We will also still host them online in other places too. Erika Varangouli Jun 03, 2021 14 min read TABLE OF CONTENTS How To Write a Press Release In this age of digital media, the press release is still vitally important. Note: We've included missing or non-optimized meta descriptions in our blog post about the most common technical SEO issues. Keyword tools like Google Trends can tell you how often people search for words or phrases that you can include in your press releases. Within your first paragraph, get right to the point and answer all of the W questions. A press release is traditionally composed of. Sue Small of Bella Public Relations suggests keeping a press release to one page. Any story you tell should be clear about why now is the right time for people to sit up and pay attention, and using a quote to add this context gives you the chance to evoke empathy. That is an essential part of your press release because its function is to hook. Press releases for local SEO. This might include their logo, brand color, company slogan, new company vision or mission statement and any change that can influence the company’s brand perception. Learn More. Product Releases. Press release SEO has transformed the PR function. The common ground is that they both improve SEO and online visibility by earning backlinks from. The common optimum length for a press release is 400-800 words, with 400-600 words being a good target length. Here are six steps that can help you create an effective press release: 1. Examples could be successful funding rounds, new management in the company or the use of a new technology program to aid customers. Here are a few examples of good press releases: 1. InnoGames released an impressive product launch press release sample for their new mobile game: Sunrise Village. Eliminate adverbs and meaningless words like “just,” “simply,” “completely,” “kind of,” and “actually,”. Written in a journalistic style, a press release includes information such as who, what,. Get all analytics of the press release you published; view the Syndicated media outlets over 150. Below, we give 10 awesome press release examples and discuss why they work so well. PRESS RELEASE PACKAGE. Write one or two quotable quotes. Press releases provide basic information to. Buzz Builder TM. Press Release Example . Press releases follow a unique structure: Headline – Optimize the headline with a keyword phrase, if possible. 1. It clearly states what the news is all about (new service launch), mentions the USP, mission, and vision behind it. Template Press Release Example for Event. This is a well-thought-out campaign launch press release by Divert, a UK-based waste collection business. Long-tail keyword integration. 00 and not $1,245. A media release also known as an SEO press release is a new and improved iteration of a traditional press release. Press release examples : announce an acquisition/merge. The elements that go into developing a successful press release are extensive, but not every business manager or marketer is aware of them. Date of the press release. Creating a catchy headline is important. SEO press releases are more than plugging in keywords and talking about your company. Press Release submitted in our PR Network will get your news featured in Google News, Apple News, and other news sites. This is vital for gaining and keeping the attention of readers. 2. According to Cision data, 42% of respondents rank press releases as the most trustworthy type of content, ahead of spokespeople (29%) and company websites (21%). When your press. Sub-headline:For just $19 per press release via Silver, you can have your company's press release distributed to 25+ media sites, all the. 1. Ending – Use “###” at the bottom of your real estate press release to indicate the press release is over. Provide supporting information and context, 6. Include Multimedia. EIN Presswire – Best for Startups with a Strict Budget. How to use press releases for link building. Its press releases are an excellent value because they are written by actual journalists trained in. Keep the headline between 65 and 80 characters long and use easy to understand language. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Marathon Brewing Releases Signature Beer, 26. 1. We are looking at doing this to support the main areas on the site. 1. Here are some common press release template characteristics: Headline: A good headline grabs the attention of your reader or listener. OpenText and Webcor. Since a standard press release is 300-400 words long, it’s important to include the important details in the first half of your story. Create a well-written and engaging press release. The headline should be clear and concise, typed in 14-point font, bold, and centered. Your press release should be less than two printed, double-spaced pages. This press release lets Revolv3 customers know that the funds raised will go to the improvement of the features of the product. Press release examples you can learn from. To begin with, standard press releases should always answer the “5 W’s”—who, what, when, where, and why. Tip 6: Use data. This sample press release example from Nike shows how to professionally announce the hiring of a new employee. Awards help to do that. Your rebranding press release will be unique to your business. 3 Public and private events. For example, “New York, NY – September 11, 2023 -“. Begin the body paragraph with these key details that give a background of your story. Just put the necessary information down that they need. The first sentence should summarize your key point. Press release distribution platform operating at the more affordable end of the market. InnoGames. * Two days after publication a Business Wire marketing representative contacted me to say the first 400 words of a press release costs $830. Photos courtesy of the individual members. Be sure to include answers to each of. Prices from: $299 to $599 per press release. Use the Free Templates – Fill Blanks. Learning how to write a press release is both art and science. In this example, the company name is the very first thing mentioned and it’s explaining it’s a new launch, along with what the service actually is. A Berkshire Hathaway Company +1. If you are looking for a way to strengthen your SEO strategy, writing press releases is one of the best ways for doing so—but only if you use them correctly. 1. Doing so will only make your release very. SEO enhancements. My personal preference is to have them right in the body of the release between. Include original quotes in the body text. Attract media attention and garner publicity with a well-developed press release. 1. Below is a solid SEO press release example. Examples of Actual Press Releases. The first is the SEO enhancement feature. Write for the Audience. Craft an appealing press release headline, 3. Lead into the reader’s next steps, 7. This is a well-thought-out campaign launch press release by Divert, a UK-based waste collection business. If you want to have a wedding, you will have to pick. They help to increase website traffic and improve the visibility of your website. Initiative announcement: New internal or external projects that impact the company’s community would be appropriate for a press release. 5 Include correct keywords in your press release. They were relatively easy to create, plentiful, cheap, and yet they packed a powerful boost to your domain authority when you submitted and published one. by Michelle Garrett on Mar 16, 2023 3:27:00 PM . Download as Google Doc. The contents of a press release are aimed at garnering media attention. Begin the lead paragraph with the location and date to establish the context of your news. South African Press Releases. 3. Additional press release examples. While crafting your headline, make it brief, clear and straight to the point. Next up: links. To create your draft for a press release, write all your main points and sort them into the template. Bain & Company Launches NPS Prism, A New Business To Help Companies Create Game-Changing Customer Experiences. Optimizing your press release always starts with adding keywords. Press releases and SEO have become intertwined—press releases use techniques to indirectly boost their businesses’ SEO. No one is going to arrest you. Visuals and multimedia. For many companies, issuing press releases is something they may be required to do for disclosure and compliance requirements. The first is the SEO enhancement feature. 1. 7 million contacts (including over 700,000 bloggers and social media influencers) enables us to directly target the journalists most likely to act on your news release, which also goes to the 3,000 newsrooms, 4,500 major news websites and 550 news content systems (including the Associated Press Newswire). Countless press releases are sent daily, not to mention thousands of journalist-written news stories. The first paragraph should contain the most important information and cover the who, what, where, when, and why/how of the press release. 1. Start with a dateline that mentions the city, state, and date of the press release. Conclude with Contact Details and Boilerplate. While there’s no such thing as the “perfect” press release, your team can get closer to the mark by avoiding common errors. Sample press releases for original research. When writing a press release, it is important to keep in mind that reporters and editors are very busy people. Copy/paste this new hire press release to create a new employee announcement for your organization. One of the first things that stand out in a press release is the location, and the date noted at the beginning of the lede. Ultimately, the purpose of a Press Release is to create the necessary context for members of the media to expound upon – and hopefully, tell the story you want. For Immediate Release. Our team of writers have experience creating impactful press releases for clients across all industries. Also called PR releases or news releases, they’re typically written by an organization’s PR or corporate communications team, or by a PR agency representing them. Now that we’ve covered different elements that can build the perfect press release headline, here are 5 examples of successful headlines that can inspire your future press releases: 1. 5. Divert. Step 4. When it comes to a press release in fashion, highlight why this announcement is relevant. 10 Press Release Examples 1.